Cara Whitley was named global chief marketing officer of Century 21 Real Estate LLC on September 21, 2015. In her role, Whitley leads the marketing, advertising and digital media efforts for the world’s largest real estate franchise organization of approximately 8,000 independently owned and operated offices and more than 118,000 independent sales professionals in 80 countries and territories worldwide. Whitley, a 20-year veteran of loyalty marketing, business development, strategy and change management, reports directly to Nick Bailey, President and Chief Executive Officer.
Whitley comes to the brand with extensive experience in leading marketing teams in a global and multi-cultural environment. She is a highly-accomplished marketing executive with an extensive background in:
- Consumer-based marketing
- Franchise systems and marketing funds
- Digital and social media platforms
- Advertising and promotions
- Brand management
- Customer relationship management
- Partnership development, training, and analytical modelling and,
- Market segmentation strategy.
Whitley joins CENTURY 21 after serving as chief marketing officer of Squaw Valley Ski Holdings/KSL Capital Partners in Lake Tahoe (CA), a position she held since October 2013. While there, Whitley led the integration of two brands to form a unified value proposition including their digital strategy and brand promise.
Previously, she served as a vice president for some of the world’s largest multinational corporations including American Express, Epsilon and Hilton Hotels Corporation. As Vice President, Business Development and Strategy, Global Loyalty for American Express, Cara was a key member of the strategic team behind the Plenti program, a marketing platform designed to transform the U.S. loyalty landscape in conjunction with key strategic partners.
For Hilton Hotels Corporation, Whitley served as Vice President, Customer Loyalty, Global Partnerships and International Marketing where she influenced decisions on distribution, third party relationships, their loyalty program, and corporate strategies. She served on the International Operations Committee and played an integral role in the development of new markets and customer acquisition. Additionally, she was responsible for developing the marketing strategy for all regions (international and outbound US).
Whitley earned her B.S. degree in Communications from the University of Miami in Coral Gables, Florida. She is an avid skier, runner and hiker, and enjoys cooking, golf and yoga.