Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before.
Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you the power of how CENTURY 21 marketing can help you reach farther than ever before.
To help your business generate qualified leads we’ve developed an extensive marketing program that includes:
Listings Exposure - As a franchisee in the CENTURY 21 System your listings will be automatically distributed to over 200 real estate aggregator sites such as realtor.com®, Zillow®, Trulia®,, and Homes.com®, and the list goes on and on.
Century21.com - Our national website has been recently attracting nearly 3 million users each month*. That traffic contributed to generating more than 500K leads for our franchisees in 2017**.
SEO & Display Advertising - With 90% of consumers starting their home buying journey online***, we utilize a number of search engine marketing, search engine optimization, display advertising, and social media advertising tactics to connect C21 affiliated sales associates with home buyers and sellers.
Social Media - We provide engaging social content to make social networking easier and more effective for you.
The Zap® Platform - An end-to-end technology platform that connects consumers, agents, and brokers and streamlines the real estate buying journey–from early search and consideration through conversion and close. For agents and brokers that means the opportunity to win more online business and close more deals.
Business Assistance - National print campaigns and customizable ads to web banners. Our system can help put you in front of a larger audience.
CRM System - Keep in touch and turn leads into closings with our fully integrated CRM system with over 400 specially designed English and Spanish templates.
Repeat and Referral Business - A customized loyalty program that provides magazines and greeting cards to cultivate and maintain relationships with clients.
Listing Activity - Do you know how many views and leads your listings are getting across the web? Our proprietary program does and creates a report that you can send to your sellers.
Public Relations - Who handles your public relations? Our PR Studio lets you access, customize, and distribute newsworthy information to your local community.
We are currently looking for the relentless go-getters in key markets. If you would like to explore this opportunity, please complete the form on this page.
*Google Analytics, Users, January-May 2018
****comScore data for Real Estate Sites for March 2016